Managed IT is a relationship, not a series of incidents. What that relationship looks like inside any given month is the part most prospects do not get to see before they sign.
A consumer router that works fine at home can fall over with a third of the load it sees in a thirty-person office or a forty-iPad classroom.
The desktop Mac lineup is now two tiers. The Mac Studio handles the heaviest creative loads. The Mac mini handles everything else. Picking the wrong one costs real money in either direction.
A six-person SaaS team closes Series A and scales to 150 staff in a year. Nine months in, they discover that nobody set up Apple Business Manager.